Our Favorite Work

Being a boutique digital agency is a luxurious blessing.  Nobody expects that you have a full production crew standing around all the time, waiting to make the next client video because you’re a boutique.  As a result we’ve done a number of amazing pieces of creative that let us work with people who are experts in their tactic.

One of Shabbir’s all time favorites is the video series we did for Totally Unprepared called “Will It Shake?”   Watch it first:

Disaster preparedness communications typically are really, really boring and often resort to the exhortation to “prepare” that everyone who lives in Earthquake Country doesn’t even hear any more.  We were given the chance to fundamentally change the way state agencies talk to the public about securing their home, and out of that was born this series. You can watch the rest here.

One of the things we are really good at it understanding audiences.  One of the things the Internet is really good for is aggregating niche audiences.  For the Bay Area wildlife animal hospital WildCare, we got to put both of these things together when we built a campaign specifically targeted at the knitting and crocheting community to create wool nests for baby birds who find themselves orphaned in the hospital each spring.  As an experienced knitter, Sarah found herself in the odd position of writing knitting directions for work, as opposed to fun.  Here’s an NBC News piece on the campaign:

One of Shabbir and Sarah’s favorite clients is the Partnership for Safe Medicines, a campaign to educate patients and healthcare workers about the influx of counterfeit and black market medication into America.  Fans of comics from a young age, both of them watched federal prosecutors pursue counterfeit criminals and bring them to justice and realized there was a chance to use comics to tell an otherwise dry story of a prosecution.

In 2013 PSM released our comic, “The Rogue’s Gallery” that profiled four criminals who have victimized American patients through counterfeit and black market medication.   It was so popular that a year later they released the sequel, “Rogue’s Gallery #2”.