Earthquake preparation video: “Will It Shake?”

One of Shabbir’s all time favorites is the video series we did for Totally Unprepared called “Will It Shake?”   Watch it first:

Disaster preparedness communications typically are really, really boring and often resort to the exhortation to “prepare” that everyone who lives in Earthquake Country doesn’t even hear any more.  We were given the chance to fundamentally change the way state agencies talk to the public about securing their home, and out of that was born this series. You can watch the rest here.

The campaign has won many awards, both for the overall campaign and for the “Will It Shake?” series.