The Baby Bird Nest campaign

One of the things we are really good at is understanding audiences.  One of the things the Internet is really good for is aggregating niche audiences.  For the Bay Area wildlife animal hospital WildCare, we got to put both of these things together when we built a campaign specifically targeted at the knitting and crocheting community to create wool nests for baby birds who find themselves orphaned in the hospital each spring.  As an experienced knitter, Sarah found herself in the odd position of writing knitting directions for work, as opposed to fun.  Here’s an NBC News piece on the campaign: